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Instagram: These are the “best” times for your business to post!

With Instagram displaying algorithm-based posts rather than chronological order, is there a time when it’s best to “post” a business? The answer, to some degree, is “yes.”

The Instagram algorithm, as reported by Hootsuite, is based on how recent a post is so that it can decide what it will display to users each time. This means that a business should publish when its followers are most likely to be found online. In this way, the chances of seeing the post and interacting with it increase.

Below, we will see when is the best time and day to upload a post a business/brand on Instagram, depending on the market in which it operates. Of course, in any case, its own, separate, audience must be taken into account and there must be quality content, as each brand and audience is unique.

The following suggestions, based on data collected by Unmetric, work best as starting points and are intended as a supplement to the internal statistics of each brand. At the same time, they are not based on a specific time zone, while a 24-hour format is used for the time being.

Travel and tourism: Friday between 09:00 and 13:00. If you are new to Instagram, avoid posting after 13:00 on weekends.


Media & Entertainment: Tuesday and Thursday between 12:00 and 15:00. Avoid posting in the morning.

Food & Drink: Friday at 12:00. If you are new, do not post off meals.

Retail: Tuesday, Thursday and Friday at 12:00. If you are starting an account like this, avoid posting outside of 11:00 and 13:00.

Professional services: Friday, Tuesday, and Wednesday at 09:00 or 10:00. If your account is new, avoid posting on weekends and evenings, unless your data indicates otherwise.

Non-profit organizations: Tuesday at 16:00 or 10:00. Unless the figures show otherwise, NGOs should avoid posting hours on Mondays, Saturdays, and Sundays.

Non-retail e-commerce: Thursday at 21:00 or 16:00. New brands should consider not publishing their followers during business hours.

Medical & Pharmaceutical: Wednesday and Sunday at 09:00. Experiment, but avoid posting outside in the morning.

Personal care: Friday and Thursday at 13:00, 14:00 or 15:00. New brands should avoid weekends and afternoons.

Technology: Monday and Tuesday at 14:00. There is no reason not to experiment, but make sure you upload the aforementioned hours.

Training: Thursday at 16:00 or 17:00. Maybe it’s better to stay away from the very morning hours and at the weekends.

In any case, you should always know your audience, try the best hours and experiment, optimize your content and program the posts, using special tools.